Refersion helps merchants connect with customers at scale through affiliate and influencer marketing. Their leading performance marketing platform manages, tracks, and grows ambassador, influencer, and affiliate programs with first-party tracking, unlimited offers, and custom commission structures for e-commerce brands.

Refersion was initially developed to support Shopify and Shopify Plus store owners. A few years later, Shopify stores account for 90% of its business. Refersion also supports other popular e-commerce platforms such as Magento, Chargebee, BigCommerce, Salesforce Commerce Cloud, Stripe, and WooCommerce.

The challenge

They were looking for a fresh perspective on their outdated website and branding, focusing on an easily-editable CMS that their marketing team could update regularly.

The solution

We did a complete rebrand for Refersion with a brand new website, optimized UX, and CMS integration that benefited the marketing and development teams.

During the UI process, we streamlined our collective goals previously established in the branding phase while communicating the friendliness of the Refersion team and the connectivity of the brand.

The darker blue and gray primary colors set the stage for a smooth, trustworthy, and easy-to-navigate interface. Combined with touches of fresh green, purple and blue reflected in the colorful product illustrations and thoughtful user interface elements, we created a user interface that appeals to Refersion's target audience.